Overview
Delay is where gothic allure meets timeless elegance in jewelry. Inspired by the notion that love is never late, our pieces embody a sense of mystery and uniqueness, perfect for couples with a gothic style aesthetic.
Logo
Our logo concept revolves around the elegance of blackletter typography, commonly associated with the Gothic aesthetic. We've chosen the letter "D" from "Delay" to serve as our logotype, capturing the essence of our brand's Gothic charm and uniqueness.
Concept: "We customize the Unique"
At the core of this concept is the utilization of our logo's shape as a key visual element. We dynamically rotate this shape at various angles to craft one-of-a-kind designs across all platforms. This approach ensures that each piece of our brand communication is distinctly different, resonating with our audience on a deeper level and leaving a lasting impression of uniqueness and creativity.
